The Best Restaurants Don’t Lack Demand. They Lack a Commercial Engine.
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Novus operates the commercial engine behind premium restaurants — aligning demand, bookings, retention, and attribution into one controlled system.A digital agency crafted exclusively for premium restaurants.
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The 4 Pillars of the Novus Commerical Engine
The Digital Commercial Engine Behind Modern Fine-Dining Brands
The Novus Commercial Engine operates through four tightly integrated pillars.
Omnichannel Demand Orchestration
Most premium restaurants already invest in digital demand — but operate it in isolation, with fragmented data, limited personalisation, and no unified guest journey.
Demand isn’t the challenge. Alignment, orchestration, conversion, and retention are.
Guided Booking & Conversion Architecture
Most premium restaurant websites are visually refined — but commercially passive.
Conversion doesn’t happen by chance. It’s designed.
Retention & Guest Value Expansion
In premium dining, the visit creates the memory — but profitability compounds between visits.
Demand isn’t the challenge. Alignment, orchestration, conversion, and retention are.
Attribution & Commercial Control
Without attribution, commercial decision-making is instinct-led — not controlled.
If revenue isn’t visible, it isn’t controllable.
Omnichannel Demand Orchestration
Most premium restaurants already invest in digital demand — but operate it in isolation, with fragmented data, limited personalisation, and no unified guest journey.
Demand isn’t the challenge. Alignment, orchestration, conversion, and retention are.
Guided Booking & Conversion Architecture
Most premium restaurant websites are visually refined — but commercially passive.
Conversion doesn’t happen by chance. It’s designed.
Guided Booking & Conversion Architecture
Most premium restaurant websites are visually refined — but commercially passive.
Conversion doesn’t happen by chance. It’s designed.
Guided Booking & Conversion Architecture
Most premium restaurant websites are visually refined — but commercially passive.
Conversion doesn’t happen by chance. It’s designed.
Guided Booking & Conversion Architecture
Most premium restaurant websites are visually refined — but commercially passive.
Conversion doesn’t happen by chance. It’s designed.
Growth compounds when every stage of the guest journey is intentionally designed andoperating as one unified system.
TECH ENGINE
The tech stack that powers it all
Restaurant Operator & Founder, Novus Digital
Founder
Led by Brian Hughes
Novus Digital is led by Brian Hughes — an operator who built and scaled a fine-dining restaurant from the ground up.Brian pioneered the opening of Neighbourhood in Naas, Co. Kildare, operating at the intersection of concept, service, marketing, revenue, and finance — without theory, teams, or playbooks to fall back on.
That lived experience is why Novus is system-led, disciplined, and
uncompromising on control.
It’s built for operators — because it was built by one.
That lived experience is why Novus is system-led, disciplined, and
uncompromising on control.
It’s built for operators — because it was built by one.
compounding growth
In 2025, Brian scaled Neighbourhood +47% year-on-year compared to 2024
All growth was engineered through controlled systems — not promotions, platforms, or guesswork.
+86% online revenue YoY
Pre-paid demand became predictable.
Pre-paid demand became predictable.
Google rating: 4.1 → 4.4
Structured feedback system.
Structured feedback system.
Total revenue: €1.08m → €1.54m
No expansion. No discounting.
No expansion. No discounting.
Wine +27% · Drinks +32%
Margin-led growth.
Margin-led growth.
+86% online revenue YoY
Pre-paid demand became predictable.
Pre-paid demand became predictable.
Google rating: 4.1 → 4.4
Structured feedback system.
Structured feedback system.
Total revenue: €1.08m → €1.54m
No expansion. No discounting.
No expansion. No discounting.
Wine +27% · Drinks +32%
Margin-led growth.
Margin-led growth.
Novus exists to give premium restaurant owners the systems Brian wished existed when he was building from zero.
Brian Hughes
testimonials
Real Results,
Shared by Real Partners
Why We Exist
Modern Restaurants Win Before the Booking
In premium dining, demand is created, qualified, and committed before a guest ever arrives.
The dining experience begins long before the table.
Intent is shaped digitally — booking simply confirms it.
Uncontrolled discovery creates volatile demand.
If the journey isn’t designed, revenue leaks quietly.
Friction anywhere in the journey erodes revenue.
Without a unified system, growth never compounds.
FAQ
Frequently Asked
Questions
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